Privacy policy

This privacy policy describes how AVK International A/S, DK-57693517, Bizonvej 1, DK-8464 Galten, Denmark., (hereinafter “we”, “our” or “us”) process personal data about visitors of our website, newsletter recipients, on site visitors, contact persons from customers, other business partners and persons we interact with (“you").

We respect your privacy and is committed to follow the data privacy obligations as set out in the applicable regulations, including the General Data Protection Regulation (the “GDPR"). We want to make sure you are comfortable with our privacy policy, the security measures and procedures that we take to protect your personal data.

We have implemented a high standard of data protection. If you provide us with personal data or if we collect personal data about you from other sources, we will be data controller for the processing of such personal data, and we will at all times handle your personal data in accordance with this policy. We encourage you to read this privacy policy in full and to review our policy on a regular basis in case of changes.

Please see below for an overview of which processing activities we perform, including what the legal basis and purpose of such processing activities are. If you have any questions to this policy, or if you wish to exercise any of your data subject rights, please contact us by email: legal@avk.dk

1. Categories of personal data, purposes with processing and legal basis

We will collect and process your personal data in different ways when you engage with us.

Some of the personal data is necessary for us to process in order to provide you with the services you have requested, and some personal data you can choose to provide voluntarily. We will not process any special categories of personal data (as set out in GDPR article 9) about you unless it is specifically necessary, and you have provided your explicit consent thereto or we are required to process such personal data in order to comply with current legislation. We will at all times recommend and ask you never to provide us with any such categories of personal data through any of our forms or correspondences. 

Visitors of our website

We process personal data about you, when you visit our websites, e.g., when browsing the website, fill in a form, respond to a survey or take part in a competition.

The personal data we process about you is, e.g. cookies, browser type and version, IP-address, visitor history and behaviour, e.g., length of your visit on a page viewed or pages clicked on, queries sent via the websites and responses received by e-mail. Further we process personal data about you that you have submitted using a form on our website, e.g., name, e-mail address, country of residence, area of interest, company or organisation in which you are employed or in another way represent.

The purpose of our processing is to improve your user experience on our websites, provide you with the functionalities on the websites, remember your preferences such as language choices, generate statistics and user analysis, and marketing. All information about our use of cookies is as set out in the section “Cookies” below.

The legal basis for our processing is our legitimate interest to provide you with an optimal and good website experience, cf. GDPR article 6(1)(f). We have performed an assessment of these legitimate interests, and it is our assessment that our legitimate interests override your interest or fundamental rights and freedoms.

The legal basis for our use of cookies, except cookies that are of a sole technical nature, is your consent, which we will obtain through your answer to our cookie banner that pops up when you visit our websites, cf. GDPR article 6(1)(a). 

Newsletter recipients

We process personal data about you, when you sign up to receive our newsletters. 

The only personal data we process about you in relation to our newsletter is your e-mail that you have submitted using our newsletter sign-up form on our website.

The purpose of our processing is to improve your customer experience, provide good customer service, to provide you with our marketing material and news within our companies.The legal basis for our use of your e-mail address in relation to sending you our newsletter is your consent, cf. GDPR article 6(1)(a). Please note, that you can unsubscribe to our newsletter at any time you wish by using the respective link included in all newsletters.

Contact persons from customers and other business partners

We process personal data about you, if you are a contact person for our customers, suppliers or other business partners ("partner”), e.g., when we have correspondence with you, register a partner in our IT systems, enter into, store or terminate a contractual relation with the partner or send invoices. 

The personal data we process about you is, e.g., name, job title, e-mail address, telephone number, area of interest, company or organisation in which you are employed or represent, IP address, participation in trade fairs and events, visitor history, visitor behaviour such as pages clicked on, length of time on a page etc., queries sent via the website and responses received by e-mail or other communication platforms between the partners and us. Further we process personal data about you that you have submitted using a form on our website, e.g., name, e-mail address, country of residence, area of interest, the partner in which you are employed or in another way represent.

The purpose of our processing is to fulfil our contractual obligations, including entering into, changing or terminating contracts or orders between us and the partner, maintain, enhance and administrate partner relationships, including offering advice regarding purchases and collaboration, invoice for services provided by us to the partner and vice versa and documentation.

The legal basis for our processing is our legitimate interest to maintain, enhance and administrate partner relationships, invoice for services provided by us to the partner and vice versa and for documentation purposes, cf. GDPR article 6(1)(f). We have performed an assessment of these legitimate interests, and it is our assessment that our legitimate interests override your interest or fundamental rights and freedoms.

In some cases, the legal basis for processing of personal data is GDPR article 6(1)(c), if it is necessary for us to process personal information to comply with legal regulations, such as e.g., the obligations on preservation of accounting records, cf. art. 12(1) in the Danish Bookkeeping Act.

In cases where the processing is necessary to fulfil our contractual obligations with the partner, you represent, our legal basis is GDPR article 6(1)(b).

Web shop customers 

We process personal data about you, if you, through your position as a contact person for a partner, complete an order on our web shop.  

The personal data we process about you is, e.g., name, e-mail address, telephone number, physical address of your workplace (or another location entered as delivery address), the company in which you are employed in or represent. 

The purpose of our processing is to fulfil our contractual obligations, including delivering, invoicing, handling and administrating the order, between us and the partner.

The legal basis for our processing is to fulfil our contractual obligations with the partner, you represent, is GDPR article 6(1)(b).

In some cases, the legal basis for processing of personal data is GDPR article 6(1)(c), if it is necessary for us to process your personal information to comply with legal regulations, such as e.g., the obligations on preservation of accounting records, cf. art. 12(1) in the Danish Bookkeeping Act.

Other persons we interact with (including e-mail inquiries)

We process personal data about you, when you interact with us typically through correspondence and when we answer your inquiries sent to us per e-mail.

The personal data we process about you is, e.g., name, e-mail address, country of residence, area of interest, company or organisation in which you are employed or in another way represent and potential information disclosed in the e-mail. Please note, that we do at all times recommend and request that you do not send any unnecessary personal data in the e-mails, and especially no special categories of personal data (e.g., health data, information about children etc.).  

The purpose of our processing is to handle and administrate your inquiries and to provide you with good customer service or to maintain our business relationship. 

The legal basis for our processing is our legitimate interest to provide you with an optimal and good customer, or other partner, experience, cf. GDPR article 6(1)(f). We have performed an assessment of these legitimate interests, and it is our assessment that our legitimate interests override your interest or fundamental rights and freedoms. 

On site visitors, e.g., involved in events and trade fairs

We process personal data about you, when you visit our locations, join meetings on site or participate in our events, e.g., conferences, networking, meetings or courses. 

The personal data we process about you is, e.g., name, position, e-mail, telephone number, name and physical address of your workplace and the name on your companion (if any). Further we like capturing and sharing great moments, why we may take candid photos or a short video of you and our other guests to showcase the atmosphere and overall experience. We will always ensure to inform you, if we intend to take photos or videos from an event. These photos or video are general mood images or videos where the focus will typically not be on any individual but rather on the event as a whole. If these photos and videos are of from an open and public event, we may make the photos or video available online. However, such use of photos and videos will always be subject to a specific assessment of each photo. If you prefer not to be included in any photos or video – or to have any such material removed – please to let us know. Finally, we may share information solely between participants (not publicly available) about the participants signed up for an event. This information consists solely of basic contact information.

The legal basis for our processing is our legitimate interest to offer meetings, conferences, networking, membership meetings, courses and other events to create focus on and knowledge about our company, to market our products and services and to stay in touch prior to communicate about the events, cf. GDPR article 6(1)(f). In cases where on site visits and the processing is necessary to fulfil our contractual obligations with the partner, you represent, our legal basis is GDPR article 6(1)(b).

The legal basis for our processing in relation to making photos and video available online is (i) our legitimate interests to create awareness about our events and visitors, cf. GDPR article 6(1)(f), or (ii) when necessary, consent, cf. GDPR article 6(1)(a). 

2. Cookies

We use cookies for statistical analysis to improve our websites and to provide you with the best possible user experience. 

A cookie is a small text file that we place on your computer, and which is stored by your browser. Cookies are harmless tools that do not cause damage or viruses to your computer. The purpose of cookies is to tell us how you use the website so we can give you the best possible user experience, make our website as user-friendly, efficient and secure as possible, and support the marketing of our services. E.g., a cookie makes it possible to recognize your computer and collect information about what happens during your visit to our website. 

In order for our website to function, we place technically necessary cookies on your computer. These technically necessary cookies can be placed without your consent, but we do not place any other types of cookies without your explicit consent. It is up to your sole decision, whether you wish to accept our further use of cookies, however, we encourage you to accept all cookies for the best user experience and functionality.  

Cookies on our website

We use both session cookies (cookies that are only stored on your computer until you close your browser) and persistent cookies (cookies that are placed and stored on your computer, even after you have closed your browser). The exact duration and further specific information about each cookie can be found under the headline: “Purpose, duration and type of cookies”. The duration or lifetime of a cookie is calculated according to your last visit to the website. When a cookie expires, it is automatically deleted. 

We use both tracking cookies (cookies that monitor visitor activity on our website, including how users navigate through the sites and how users they access it (via search engines, links, etc.).) and functionality cookies (cookies that enhance the user experience of the website's functionality by ensuring a consistent experience across the site and a faster display of the pages).

In addition, we use the following types of cookies:

• Necessary cookies are used to ensure our website functions properly, enable essential features like navigation and content access. Without these cookies, the website cannot operate correctly.
• Preference cookies help our website remember your settings and choices, enhancing your experience by optimizing usability and personalization, e.g. by remembering your preferred language.
• Statistics cookies help us analyse how you interact with our website, allowing us to optimize the design, usability and efficiency. 
• Marketing cookies are used to see what you are interested in across websites so that we can deliver content that is relevant and tailored to you and your interests. 

Please feel free to contact us for further information in this matter.

Purpose, duration and type of cookies

Our cookie banner can be accessed at all times by clicking on the cookie button marked with a cookie and three arrows in the left corner of our website. The cookie banner contains all information about the cookies, we use; (i) cookie name, (ii) purpose with each cookie, (iii) operator, and (iv) duration of the cookies.

Recipients

We may entrust your personal data, collected via cookies, to our partners, who process the personal data to generate statistics, support our website’s technical functions, perform targeted advertising, analyse user behaviour. For example, we use the partners Cookie Information, Sitecore etc. An updated list of the third party recipients can be accessed in our cookie banner.  

You can manually remove cookies in your browser

It is possible to manually remove all cookies in your browser if you wish. You can do this by changing your browser settings. If you need additional guidance to delete or manually block cookies, you can either use the "help" function in your browser or read further in the following instructions depending on which browser you are using:

• Clear the history, cache, and cookies from Safari on your iPhone, iPad, or iPod touch - Apple Support
• Clear cookies and site data in Firefox | Firefox Help (mozilla.org)
• Delete, allow and manage cookies in Chrome - Computer - Google Chrome Help
• Web preferences - Opera Help
• Adobe - Flash Player : Settings Manager - Website Storage Settings panel (macromedia.com)
• Manage cookies in Microsoft Edge: View, allow, block, delete and use - Microsoft Support

Go to dedicated page for cookie policy.

You can withdraw your consent at any time

You can choose to withdraw or change your consent to the placement of cookies at any time by clicking on the cookie button marked with a cookie and three arrows in the left corner of our website. If you choose to withdraw your consent, the cookies that require consent will be automatically blocked by your browser. 

If you choose to withdraw your consent, please note that the withdrawal only concerns future processing. The revocation therefore does not affect the lawfulness of the processing we have carried out prior to receipt of your revocation.

3. Automatic individual decisions

Your data is not used for any automated individualised decision-making.

4. Sub-processors

We use external services who process personal data on our behalf, such as affiliates, partners or other collaborators for business purposes, e.g., providers of hosting, cloud computing, IT-support, marketing services, administrative services, training services or other data processing. Such recipients are only allowed to process the personal data according to our instructions and the relationships are governed by written and adequate data processor agreements to ensure an adequate level of data protection.

Under specific circumstances, we may disclose your personal data to advisers or other relevant third parties if it is necessary and lawful for the purposes, (e.g., disputes, defending, establishing, or exercising our legal claims). 

The data processors are not permitted to process your personal data for their own purposes, and they may only process the personal data in accordance with our documented instructions and the data processing agreement. 

We use Microsoft 365 Copilot as a tool to assist employees in their daily work processes, such as document management, emails, and meeting preparation. Copilot only accesses data that employees already have permission to use, and personal data is processed solely for existing purposes. You can always contact us if you have any questions about how your personal data is processed.

5. Disclosure and transfer of personal data 

Our disclosure and transfer of your personal data to recipients (natural or legal persons, public authorities, agencies or others, to which the personal data is disclosed) is kept to a minimum and is subject to an adequate level of data protection.

We may disclose or make personal data available to recipients under the following circumstances:

• In order to fulfil our obligation to supply goods to you as a customer, including providing relevant information to our sub-suppliers, including intra-group companies.
• To establish, exercise or defend our legal rights.
• If you have provided your prior consent to the disclosure of personal data to a recipient.
• In the event of any merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our assets or stock.
• As set out in the section “Cookies”.

If the recipient of personal data is located in a country outside the EU/EEA which does not ensure an adequate level of data protection, we will ensure that the transfer will be done in accordance with the applicable data protection regulations, e.g., by only transferring your personal data subject to execution of appropriate written agreements based on the EU Commissions Standard Contractual Clauses or similar approved protection regime, and to parties that can ensure an adequate level of protection. You can receive a copy of the basis for such transfers upon request. Please feel free to contact us in this matter. 

Transfer may also take place if this is necessary for legal claims to be established, exercised, or defended.

6. Storage period

We do not store personal data for longer than legally permitted and necessary for the related processing purposes. The storage period depends on the type of personal data, the purposes and the applicable law and therefore varies:

• Website visitors: When we delete personal data about you depends on the specific cookie in question (type and purpose). Information on storage periods and duration of our cookies can be seen in section 2 of this policy.
• Newsletters recipients: We delete personal data about you, when you withdraw your consent to receive the newsletters.
• Contact persons from customers or other business partners: We store personal data about you as long, as it is necessary for the purpose of maintaining the business relationship and the ongoing communication with the relevant customer or business partner, due to the fact that you are the point of contact with the specific partner. If the business relationship is terminated, we retain the personal data as long as necessary to fulfil legal obligations, handle potential claims, or document the relationship.
• Web shop customers (bookkeeping material): We store personal data about you for as long as it is necessary for the purpose of fulfilling our contractual obligations towards you, including order handling, invoicing, and customer service. Personal data that constitute accounting records are retained for as long as required under applicable bookkeeping legislation, including the Danish Bookkeeping Act.
• Contact persons who sent inquiries per e-mail: We store personal data about you for as long as it is necessary to handle and follow up on your inquiry, any subsequent dialogue or as long as necessary to document the inquiry or to establish, exercise, or defend legal claims. If the inquiry leads to a business relationship, the personal data will be processed in accordance with the retention principles applicable to contact persons of customers or business partners.
• On site visitors: We store personal data about you as an on-site visitor as long as it is necessary for the purpose of managing the visit, maintaining the relevant business relationship, ensuring appropriate documentation, or to fulfil legal obligations, establish, exercise or defend legal claims. If the material constitutes accounting records, we will store your personal data for bookkeeping purposes for as long as required under applicable bookkeeping legislation, including the Danish Bookkeeping Act. 

We erase personal data after the above storage period or when you request us to erase the personal data, unless there are legal or regulatory requirements which may require us to retain your personal information.

7. Data security

In order to safeguard your personal data, we have implemented appropriate technical and organisational measures to ensure a level of security which matches the risks represented by the processing and the nature of the personal data to be protected, taking into consideration the state of art and the costs of implementing such measures.

Following the evaluation of the risk, we have taken measures to protect personal data against accidental or unlawful destruction or accidental loss, alteration, unauthorised disclosure or access, in particular where the processing involves the transmission of personal data over a network, and against all other unlawful forms of processing.

8. Your rights

When we process personal data about you, you have several rights according to the data protection regulations, which you (with the limitations that follow from the legislation) can exercise. If you want to exercise your rights, you are welcome to contact us by e-mail: legal@avk.dk

You have the following rights:

• Right of access: You have the right to request access to the personal data we process, including receiving a copy and obtaining additional information about our processing.
• Right to rectification of incorrect information: You have the right to request the rectification of inaccurate personal data about you or the completion of incomplete personal data about you.
• Right to erasure of data: You have the right to request the deletion of your personal data, e.g., if the processing is based on a consent that you choose to withdraw.
• Right to restriction of processing: You have the right to request the restriction of the processing of your personal data, for example, if there is doubt about the accuracy of the data or if its accuracy is disputed.
• Right to data portability: Since our processing of your personal data is automated and based on your consent, you have the right to request to receive all personal data you have provided to us. You have the right to receive this data in a structured, commonly used, and machine-readable format, as well as to request that the data be transmitted to another data controller (provided it is technically feasible).
• Right not to be subject to automated decisions: You have the right to request not to be subject to a decision based solely on automated processing (e.g., profiling) if it has legal consequences or similarly significantly affects you.
• Right to withdraw your consent: You have the right to withdraw your consent to our processing of your personal data at any time. However, please note that withdrawal does not affect the lawfulness of processing carried out before your withdrawal.

Right to object

You have the right—on grounds relating to your particular situation—to object to the processing of your personal data where our legal basis is "legitimate interests." If you object, we may no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing is legally required or necessary for the establishment, exercise, or defense of legal claims.

Right to lodge a complaint

If you disagree with or are dissatisfied with our processing of your personal data, you are always welcome to contact us at legal@avk.dk. You also have the right to file a complaint with the relevant supervisory data protection authority in Denmark:

The Danish data protection agency

Carl Jacobsens Vej 35,
2500 Valby, Denmark
Telephone 33 19 32 00
E-mail dt@datatilsynet.dk

You can also access the Danish data protection agency’s website with guidance on complaints and a form for submitting complaints via this link: Sådan klager du